Creative Director
Creative Director & Director, Creative Studio for Uproxx Media, a division of Warner Music Group. Uproxx Media's studio division creates and produces original series and branded content for multinational brands, AMC networks, Snap, Apple, and publishers Uproxx, Dime Magazine, and Warner Music. I supervised all original content from conception and pitch, through completion, delivering an audience of millions for our brand partners.
My team completed multiple innovative and award winning campaigns for Toyota, Honda, Miller/Coors, Intel, HP, Nike, Boost, Lionsgate, Paramount, Ubisoft, Pandora, Nat Geo. and many others.
INTEL
CRE8 - Live The Process
Our mission with this campaign, which began in the second quarter of 2018 and evolved and built upon in the fourth, was to make Intel synonymous with creativity. In addition to hosting CRE8CON, a live event for creators of all stripes, we created 10 hero pieces of content, including a live action animated horror short that was projected on to the side of nine-story building with a live actor, a live music score and an unsuspecting audience. Everything in the campaign was created using computers loaded with Intel’s Optane Memory and was an authentic way to showcase the versatility and creative power of the client’s technology.
AdAge 10 Branded Content Trends to Watch in 2019
Pressboard 50 Best Branded Content Partnerships in 2018
COORS BANQUET
HUMAN
We teamed up with MillerCoors to produce a series of short documentary films that profiled craftspeople with unique and interesting specialities that often surrounded precision and doing things "the masterful way." The two season series, sponsored by Coors Banquet beer and distributed on Uproxx and Coors channels, was intended to reach a young audience that has become adept at avoiding traditional advertising. It was a huge success, receiving more than 40 million views.
OMMA Integrated Online Campaign
Digiday Best Multi Platform Video Campaign
Adweek How a Web Series About Tradition Helped a Beer Brand Reach Millennials
CHECKERS
Buy Back The Block
Checkers does not typically pursue celebrity endorsements. But Rick Ross seemed so genuine in his affection for the fast-food chain that they recognized the marketing opportunity. Still, Checkers did not want a typical campaign. Scott Wakeman, director of marketing for Checkers Drive-In Restaurants Inc., and the company’s ad firm, Fitzgerald & Company in Atlanta, turned to us. We had heavy traction among the primary audience on Uproxx Media's O&O entertainment sites like Uproxx, Dime and BroBible, and we specialized in documentary-style productions that, on the surface, do not feel like ads.
Gold Clio Music
Silver Cannes Lion in Entertainment for Music
Bronze Cannes Lion in PR
One Show winner in Cultural Driver
London International Awards Gold Branded Entertainment
London International Awards Gold Influencer Advertising
Adweek This Documentary About Rick Ross Is Actually a Pretty Impressive Ad for Checkers
New York Times Rick Ross Documentary Video Doubles as Ad for Checkers
HONDA
Uncharted
Uncharted is Uproxx Media's multi season documentary series unearthing amazing musicians with extraordinary special abilities. The show was developed to strengthen the connection between Honda and a younger generation through direct and rich music storytelling. We broke new ground for Honda Stage by adding the element of emerging talent to the mix. Complementing the brand's longstanding support of producing quality music content for music fans through the sponsorship of high profile festivals, the partnership leveraged Uproxx's expertise in creating content that resonates across youth culture.
Gold Clio
D&AD Pencil Branded Content and Entertainment
Digiday Best Branded Video
OMMA Content Marketing Campaign
Webby Honoree
Adweek This Uproxx Series Will Spot Emerging Stars for Honda
1800 Tequila
Refined From Raw
1800 came to us to create a series surrounding their ethos "Just Refined Enough." The parameters were: Tastemaker talent, a big event, and a celebrity component surrounding sports.
We enlisted celebrity fashion designer Waraire Boswell to create a 3 piece outfit for D'Angelo Russell to wear at the upcoming ESPY awards from raw and repurposed items.
When it comes to recycling and repurposing materials, it doesn't get much better than using a fabric initially designed for space program parachutes. And that's exactly what Boswell did, to great effect in the series Refined From Raw.
Esquire Earned Media
YAMAHA
Transacoustic Guitars - Launch
Yamaha Music International commissioned a lifestyle video that would speak to the community of recreational players who'd benefit from a portable guitar with built in big amplified sound, while showcasing the product features in an organic way.
COORS LIGHT
Human Limits
HUMAN LIMITS is an off-shoot of our award-winning original series HUMAN. (made possible by Coors Banquet)
Designed to explore what Humans are capable of when they push their minds and bodies beyond what is thought to be humanly possible.
"The new series aimed to question our own perceptions of limitation and inspire each of us to understand the innate power we have inside," said Elina Vives, Senior Director of Marketing for the Coors Family of Brands. "HUMAN LIMITS organically captured the super humans that live among us in a unique and modern way that is perfectly in line with the Coors Light 'Climb On' positioning."
The One Show Branded Entertainment Online Short Form Campaign
D&AD Pencil Branded Content and Entertainment